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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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05400_Field_OMLO T17.txt
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1996-04-10
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633b
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14 lines
Hammer and Champy, Tapscot and Caston and
Senge. All of the new ideas! This man is really a
genius—I’ve come to a new conclusion about him.
The guy is a genius. Thirty years ahead of these
guys, he predicted things that we’re just
discovering now. I understand why we’re just
discovering them now. One, because he was a
genius and he saw way ahead of us, and two, no
one had the experience of a microcomputer.
McLuhan understood microcomputers before they
were invented. He said that we live in an age where
life will be generated by knowledge and
information. Toffler came up with this idea five or